FOR WHOM
End-to-end Analytics is necessary for advertisers who plan to raise the level of marketing management to a new level.
MARKETING GOAL
End-to-end Analytics allows you to combine data from marketing channels, web Analytics, and CRM, so that you can calculate not only indicators such as CPM, CPC, Reach%, but also ROI, LTV, and more.
The sales funnel from the advertising budget to the ROI allows you to analyze not only the sources of customer appearance, but also, say, in the context of contextual advertising keywords.